Michelin — “On the Road and Beyond” Campaign

We were proud to collaborate on the latest Michelin campaign, produced by Wanda Productions and The Mill Paris, directed by Henry Scholfield and conceived by the creative minds at BETC Paris.

For this ambitious film, we were tasked with scanning and creating a digital double of the biker — a technical challenge due to the reflective, black motorcycle gear and complex hard surfaces.

Thanks to our expertise and the use of our new Einscan Combo laser scanner, we achieved precise results even on difficult materials like glossy helmets, as shown in the detailed close-ups.

This project is a perfect example of how innovative tools and experience come together to meet demanding creative needs in commercial production.

👏 Congratulations to The Mill for the stunning cinematography and VFX work.